Azamara Club Cruises® announced the debut of the largest selection of pre- and post- voyage land programs in the cruise industry (over 1,700 land program offerings) on June 18, 2019 (based on cruise lines’ website reviewed in May 2019). These offerings complement the brand’s immersive voyages and further enhances its commitment to bringing guests closer to the heart of the destination.
Due to the shift in the brand’s focus on Destination Immersion® experiences, Azamara Club Cruises will now become Azamara® removing “Club Cruises” from its name and debuting a revitalized logo. The new name and logo reflect a redefined dedication to the Destination Immersion brand and deepen the brand’s renewed focus on cruising and immersive inland experiences.
Azamara has collaborated with some of the world’s most renowned luxury travel companies, including Cox and Kings, which will operate over 75 percent of the land programming. Other renowned luxury travel companies include Micato, PerryGolf™, Aloschi Bros®, COLTUR Peru, Furlong, amongst others.
'We are excited to be enhancing our multi-day and/or multi-night land excursions giving guests the opportunity to disembark for a few days to explore destinations before they rejoin the ship and continue their cruise itinerary.'
TOP 5 LAND FACTS
- Azamara now offers the largest selection of pre-and post- voyage land programs in the cruise industry with 180+ distinct products and 1700+ opportunities to purchase a land program.
- 96% of our 1700+ land offerings are new.
- Azamara land programs are offered in 40+ countries (out of 97 total countries we sail to in Q4 2019-Q1 2022).
- Cox & Kings has developed over 75% of our pre and post land programming.
- The average package price of all pre/post and iterations of our packages is $3,183 (£2,496, € 2,731) and the average length is 4.68 days.
Q: What is our main claim in this launch?
A: Azamara now offers the largest selection of pre-and post- voyage land programs in the cruise industry. This claim is based on cruise lines’ website reviewed in May 2019.
Q: How many programs do we have in total now?
A: Including the programs that we currently offer (Micato Safaris, Venice Simplon-OrientExpress, Machu Picchu, etc.), the addition of new programs now expands our portfolio to 180+ distinct products.
Q: Are all products in our land portfolio new?
A: 96% of our 1700+ land offerings are new. As of June 1st, Azamara offered 66 land programs including Micato Safaris (29 total), Iguazu Falls (12 total), Machu Picchu (4 total), and City Stays (21 total). With this evolution, we’re adding over 1600 land offerings to our existing portfolio.
Q: Does every itinerary have land programming?
A: Yes, every itinerary will now have land programming, whether that be before or after the cruise with an AzAmazing Journey, Land Journey, or Stay Local or during the cruise with an Overnight Experience. In total, we have 1700+ offerings, which means a prospect guest has 1700+ opportunities to purchase a land program through Q1 2022.
Q: What kind of global footprint do these land programs have?
A: Our enhanced land programming portfolio is now offered in 40+ countries (out of 97 total countries we will be sailing to in Q4 2019-Q1 2022).