Popular isn’t always better, but in the world of travel popular destinations are always the best! This means that many have been there, have had great experiences and intend to go back for more.

Here’s a list of Sterling Travel’s 10 most popular destinations that we believe you will absolutely love.

Šolta, Croatia

The jewel of the Adriatic Sea, Croatia is home to more than 1,200 islands. The stony islet is known for its pristine nature (turquoise waters, lush greenery), medieval villages, winemaking and family-run olive oil purveyors like Olynthia, a fourth-generation producer. After watching the sunset at Maslinica bay, check out the island’s variety of stylish beach clubs, seaside bars, and open-air restaurants.
Source: Travel and Leisure


History buffs and intrepid travelers have long been attracted to Jordan and its famous archaeological site of Petra, a “lost” citadel dating back 2,000 years. Despite political unrest in the broader region, the country remains a safe destination to discover the wonders of the Middle East. After playing out Indiana Jones fantasies amid the rose-coloured, rock-cut façades of Petra’s famous landmark, Al Khazneh (the Treasury), set out to unearth the nation’s other historical attractions. Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination.
Source: Travel and Leisure

Bilbao, Spain

This destination is amazing; the atmosphere in the city cannot be captured by pictures or words. Bilbao is ever-changing, developing and open to the world; unlike many cities in Europe, it attracts families with children and grandchildren. The gastronomy is fine and the wines delicate.

Make the most of your stay in Bilbao and discover its main museums such as the Guggenheim or The Bilbao Fine Arts Museum and beautiful landscapes as the Rioja wine region. Bilbao is also surrounded by charming medieval towns like Balmaseda and Orduna. Do not miss the Basque coast, it is only 30 minutes away from the centre. We also recommend the city of San Sebastian; it is about one hour drive from Bilbao.
Source European Best Destinations

Colmar, France

It is probably one of the most charming, romantic and magical destinations in Europe! Colmar really makes travellers from all over the world dream. The "Petite Venise", the "Quai des Poissoniers", the neighbourhood of tanners, its architecture, gastronomy and charming hotels. Colmar is perfect for young and old and the Alsace region is one of the most beautiful regions in Europe.
Source European Best Destinations

Milan, Italy

Milan has come to be selected among the best European destinations for almost 10 years!

Milan has its symbols, including the Duomo with a superb view of the whole city. You can go shopping in the Vittorio Emanuele II Gallery and its chic boutiques, have a picnic in one of the many and beautiful parks in Milan or admire the Da Vinci's Last Supper at the Santa Maria Delle Grazie Church. Stroll around, ask your way, meet the locals, look up and discover an incredible architecture, you will love this city.
Source European Best Destinations

Amsterdam, The Netherlands

Amsterdam has been attracting travellers from around the world for decades and remains a laboratory for the city of tomorrow. The Dutch people are great travellers too and they know how to welcome you with open arms and share the beauties of their city.
Source European Best Destinations

Tahiti and the Society Islands

Travel to the largest island in French Polynesia for a luxurious vacation. The easiest way to experience this enchanting destination is on a cruise.The Islands of Tahiti are a mythical destination, lavish, tropical and secluded, this is where dreams meet reality. Choose between the various land/water activities or just relax by the pool. There is something for everyone in The Islands of Tahiti.
Source: Tahiti Tourisme

New Zealand

Boasting stunning landscapes and friendly locals, your trip to New Zealand will provide you with something new every day. There you will learn of their history, legends and future, wherever you go you will be accepted as one of their own. A New Zealand summer on the Coromandel Peninsula sets a picture-perfect scene, with brilliant red pohutukawa trees, soft white sand and sparkling blue seas. Marlborough has been producing memorable wines since early pioneers recognised something special in the land and planted the first vineyards more than 140 years ago. Their intuition has seen this region achieve world-renown for producing Sauvignon Blanc wines imbued with intense qualities that simply can't be found anywhere else in the world.

A refreshing 35-minute ferry ride from Auckland’s CBD will land you on Waiheke Island. As you step off the boat, take a deep breath of sea-scented air and feel the relaxation roll in. This is a place to reconnect with nature, recharge your energy levels and create some amazing memories.
Source: New


Phuket is among the world’s finest beach destinations, with fine white sands, nodding palm trees, glittering seas and lively towns. It has something for any taste and budget, with hundreds of hotels to choose from, a wide choice of dining and partying options. The island itself has a beautiful historical old town, great viewpoints and iconic cultural attractions. It is also a good base for exploring the nearby islands and must-see attractions. These include world-famous places like Phang Nga Bay and the Phi Phi Islands.
Phuket has a tropical monsoonal climate. It's warm all year round, but it is hottest from April to May and from September to October. The September-October period is also the wettest, thanks to the southwest monsoon.


Fall in love Jamaica’s glorious sunrises kaleidoscope of beauty, engaging activities and welcoming people. Immerse yourself in the rich culture of Jamaica and create unforgettable memories, reggae music will help you to feel alright as it moves your soul while you treat yourself to local cuisine. Stick to the land or water, the choice is yours but you are guaranteed an endless supply of adrenaline on all the exciting adventures awaiting you.
Source: Visit Jamaica

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